Advertising for your Community
- edliriano
- Feb 15
- 2 min read
Updated: Feb 19
In tight-knit communities, small business owners often understand the importance of supporting each other and marketing their fellow entrepreneurs. Many shops make this possible by allowing them to display their business cards or flyers within their storefronts. This creates a valuable resource for customers, helping them discover local services like tutoring or party entertainers.
But what happens when you have a lot of entrepreneurs in your community? You end up with a lot of flyers and business cards laying around in the designated areas. This creates clutter which can overwhelm customers, deterring them from engaging with the materials and potentially hindering valuable business connections. It can also irritate owners who want to keep a cleanly space. How about if there was a way to remove the print part and replace it with a digital component?
Allow me to re-introduce myself... the digital picture frame! Initially intended to sit in your home and showcase photo memories of your friends and family, this very well could be a unique opportunity for small businesses. These frames not only can showcase local entrepreneurs and their offerings, but also contribute to a more organized, cleaner presentation. Digital frames are available that let you easily upload images via email, web, or a free companion app. You can use this platform to upload content from other small businesses, as well as populate it with your own social media posts, special offers, or event information.
Finally, and most importantly, collecting customer data (such as email addresses and phone numbers) can be invaluable for promoting your business, new products, and special offers, ultimately boosting your bottom line and expanding your customer reach.
Here are a few digital frames that I found that might be worth the investment. I hope you guys have found this idea helpful!
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