Turn Every Delivery into Your Marketing Message

"Look up in the sky, it's a bird, it's a plane... It's the funk doctor spock smokin' buddha on a train"

Ever thought your food delivery side gig could be the secret weapon for your other business? That's the core idea behind the Crossover Marketing proposal—a low-cost, high-engagement strategy designed for a 21+ over e-commerce brand.

The goal is simple: leverage the driver's existing food delivery route to organically promote their e-commerce company. This turns every drop-off into a genuine, grassroots micro-marketing moment. Instead of pushy ads, this plan uses a friendly, non-pushy touchpoint: a small, branded note card added to the food delivery. The messaging is lighthearted and intrigue-based, tapping into the customer's relaxed, indulgent mood—the perfect state of mind to view what's possible.

The card isn't shoved into the official Uber Eats bag. It's handed over separately after the food delivery, accompanied by a quick, casual line like: "Hey, by the way, check this out—local brand I'm involved with". This creates a personal, memorable interaction that feels more like a local recommendation than a traditional advertisement, all while staying within compliance and not violating delivery platform policies.

If you like where this is going, then hop on the for the ride and see what distant lands this idea can take you to. And always remember to believe in the magic of your ideas. They very well can make magic.

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