The Wellness Shot: Reinvent & Thrive

It's about that time to level up your fitness journey because Fitness by ARTIZEN in Riverdale is getting a total glow-up, and it will be worth the squats! This isn't just about a gym revamp; it's a comprehensive business plan designed to reimagine the gym space and create a unique lifestyle hub right here in the Bronx. We're talking about enhancing the customer experience, upgrading the environment, and introducing a modern, value-driven membership model that integrates seamlessly with a co-owned cafe, Artizen NYC. The immediate focus is a strategic overhaul of our service model and marketing efforts to drive initial growth, while also seeking funding for meaningful facility upgrades.

We've got some seriously cool ideas to reimagine the gym space in two distinct phases. Phase 1 is all about immediate impact with minimal capital investment. We're floating crazy customer centric ideas such as implementing new membership tiers with incentives like cafe discounts and gift cards, executing new customer service protocols, and enhancing the in-gym experience with features like a collaborative playlist and a "Recovery Station" equipped with massage guns (pew pew). Phase 2, which is funding-dependent, would bring even bigger changes, including a refreshed welcome zone and lounge, aesthetic bathroom upgrades with premium products, and the exciting addition of a two-person infrared sauna and a dedicated massage/retail space. Did someone say... Ghetto Red Hot? This plan is all about transforming the physical environment into a true wellness-focused space.

So take a look below and enjoy the idea of getting a workout in.

Strategy Deck >

Business Plan >